Research
June 2007 Verdict Consulting undertook research on behalf of Webloyalty looking at a new emerging model: 'The Revenue Generation'.E-Retail: the next generation
It is now more important than ever for retailers to drive customer traffic to their websites and to keep it coming back, says a new report produced by Verdict for the leading online marketing services company, Webloyalty. But unlike the past, high traffic isn't just about generating sales – it's now also about driving lucrative, incremental revenue streams.
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About Verdict:Verdict Research is the leading authority on retailing. The firm has privileged access, at the highest level, to key executives working within the top 200 retailers. Its research and publications provide executives working in a wide range of business sectors -retailing, manufacturing, advertising, marketing, professional services, property, finance and the media - with unrivalled independent analysis of the retail sectors, key trends driving each, insight into the major players and forecasts. Verdict Research (www.verdict.co.uk), is a wholly owned subsidiary of Datamonitor plc (DTM.L)
"What Webloyalty does is to put a relevant offer in front of internet shoppers. Consumers who take it up benefit from significant savings. The retailers who offer the programme benefit by tapping into a lucrative stream of incremental revenue. Because Webloyalty benefits all parties, we believe programmes of its nature will grow significantly over the next few years," said Neil Saunders, Consulting Director of Verdict Research.
