Precision Marketing
Precision Marketing:15 June 2007
Interflora.co.uk is aiming to strengthen customer relationships by joining a new online loyalty scheme which offers cash back discounts of up to 40 per cent from a number of retailers, including M&S, John Lewis, Asda, Tesco and Lastminute.com.
The scheme, run by US firm Webloyalty, provides customers with the chance to join the Shopper Discounts and Rewards programme. New members will receive a £10 cash back voucher towards their next purchase with Interflora.co.uk.
Webloyalty also pays retail partners for each new member who signs up to the scheme through its site.
Michael Barringer, marketing director of Interflora UK, says: "Webloyalty has found a compelling model, giving regular online shoppers a new and great value way to earn online cash rebates, and providing e-retailers with a very welcome source of new revenue."
