Interflora

Webloyalty expands to UK with Interflora win

Jun 10 2007

The US-based company will support Interflora.co.uk and other clients from its new central London office.

Customers shopping online with Interflora have the option to join Webloyalty's Shopper Discounts and Rewards, a membership programme that offers cash back discounts of up to 40% off online purchases.

Programme members receive discounts from M&S, John Lewis, Asda, Tesco, PC World, Lastminute.com and other retail sites.

New programme members also receive a £10 cash back voucher towards their next purchase with Interflora.co.uk.

Michael Barringer, Marketing Director of Interflora UK said: "Teaming up with Webloyalty has greatly benefited our internet business in the UK. A good proportion of our customers take advantage of the Shopper Discounts and Rewards offer and return to our site for a repeat purchase. Webloyalty has found a compelling model, giving regular online shoppers a new and great value way to earn online cash rebates, and providing e-retailers with a very welcome source of new revenue."

Webloyalty pays its clients for each member who joins the Shopper Discounts and Rewards programme through their site.

Clients can also benefit from increased site visits, as members return to the retailers' sites to use their money-off voucher.

Webloyalty added that the value offered by Shopper Discounts and Rewards also has the potential to enhance the relationship between online retailers and their customers and build positive brand associations.

Verdict Research into UK and European retail sites

Webloyalty highlighted a recent report from Verdict Research states that in 2007 UK e-tail sites have the potential to generate an additional £130m per year, growing to an estimated £818 million by 2011 through the introduction of a post-transactional revenue model such as the one offered by Webloyalty.

This growth potential is fuelled by consumers' decreased online brand allegiance, impatience with the limitations of points-based loyalty programmes and sensitivity to high prices, the report said.